Integrated and Strategic Communication Campaigns
Completed by Jacqueline Marie Clavin
January 26, 2025
6 hours (approximately)
Jacqueline Marie Clavin's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Strategy
- Category: Communication Planning
- Category: Public Relations
- Category: Media and Communications
- Category: Brand Management
- Category: Marketing Communications
- Category: Branding
- Category: Target Market
- Category: Target Audience
- Category: Business Strategy
- Category: Stakeholder Communications
- Category: Communication Strategies
