Artificial Intelligence in Marketing
Completed by LAUREN JEFFERS PHILLIPS
February 12, 2026
10 hours (approximately)
LAUREN JEFFERS PHILLIPS's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: AI Personalization
- Category: Personalized Campaigns
- Category: Data-Driven Marketing
- Category: Competitive Analysis
- Category: Machine Learning Algorithms
- Category: Artificial Intelligence
- Category: Marketing Analytics
- Category: Business Strategy
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Digital Transformation
- Category: Case Studies
