Digital Marketing: Customer Engagement Strategy
Completed by Daniel Rabelo Galvão de Souza
May 11, 2016
12 hours (approximately)
Daniel Rabelo Galvão de Souza's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Analytics
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Data Analysis
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Driving engagement
- Category: Data Visualization
