Digital Marketing Capstone
Completed by Nazar YERDOSSOV
February 21, 2021
17 hours (approximately)
Nazar YERDOSSOV's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Market Research
- Category: Digital Marketing Campaigns
- Category: Email Marketing
- Category: Marketing Strategies
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Journey Mapping
- Category: Online Advertising
