Data Analytics Methods for Marketing
Completed by Luciana Belen Tueros Salazar
October 7, 2023
12 hours (approximately)
Luciana Belen Tueros Salazar's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Customer Insights
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Descriptive Analytics
- Category: Advertising Campaigns
