Introduction to Digital Advertising
Completed by Zara Damaris
April 2, 2025
6 hours (approximately)
Zara Damaris's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Spreadsheet Software
- Category: Excel Formulas
- Category: Scatter Plots
- Category: Advertising
- Category: Pay Per Click Advertising
- Category: Media Planning
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Campaign Management
- Category: Microsoft Excel
- Category: Performance marketing
