Market Research and Consumer Behavior
Completed by Daniela María Sanz Bueso
May 20, 2025
6 hours (approximately)
Daniela María Sanz Bueso's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Data Collection
- Category: Research Methodologies
- Category: Marketing Strategies
- Category: Marketing Psychology
- Category: Data Analysis
- Category: Surveys
- Category: Customer Insights
- Category: Decision Making
- Category: Target Market
- Category: Marketing
- Category: Consumer Behaviour
- Category: Business Research
