Positioning: What you need for a successful Marketing Strategy
Completed by Joan Cuevas
August 20, 2016
11 hours (approximately)
Joan Cuevas's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Analysis
- Category: Marketing
- Category: Market Research
- Category: Market Trend
- Category: Customer Insights
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Competitive Analysis
- Category: Target Audience
- Category: Value Propositions
- Category: Product Marketing
- Category: Strategic Marketing
