Data Analytics Methods for Marketing
Completed by Muhammad Bilal Mughal
September 9, 2025
12 hours (approximately)
Muhammad Bilal Mughal's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Customer Analysis
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
