Digital Marketing: Customer Engagement Strategy
Completed by Marc Fitzpatrick
January 27, 2018
12 hours (approximately)
Marc Fitzpatrick's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Marketing Effectiveness
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Digital Advertising
- Category: Analytics
