Customer Value in Pricing Strategy
Completed by Ronaldo Batalha Silva
January 21, 2018
14 hours (approximately)
Ronaldo Batalha Silva's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Analysis
- Category: Revenue Management
- Category: Behavioral Economics
- Category: Global Marketing
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Customer Insights
- Category: Decision Making
- Category: Analysis
- Category: Consumer Behaviour
