From Likes to Leads: Interact with Customers Online
Completed by Sara Ben Omar
November 19, 2025
20 hours (approximately)
Sara Ben Omar's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Driving engagement
- Category: Social Media Content
- Category: Branding
- Category: Content Performance Analysis
- Category: Social Media Marketing
- Category: Brand Management
- Category: Paid media
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Content Creation
- Category: Digital Advertising
