Customer Value in Pricing Strategy
Completed by PAUL LEON J PLOUMHANS
March 5, 2018
14 hours (approximately)
PAUL LEON J PLOUMHANS's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Market Research
- Category: Marketing Psychology
- Category: Case Studies
- Category: Revenue Management
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Insights
