Introduction to Digital Advertising
Completed by Stamen Dimov Petrov
April 23, 2020
7 hours (approximately)
Stamen Dimov Petrov's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Campaign Management
- Category: Data Ethics
- Category: Performance marketing
- Category: Data-Driven Marketing
- Category: Advertising
- Category: Digital Marketing
- Category: Paid media
- Category: Digital Advertising
- Category: Online Advertising
- Category: Marketing
- Category: Augmented Reality
- Category: Customer Data Management
