Data Analytics Methods for Marketing
Completed by Caroline Pereira Dias
November 30, 2023
12 hours (approximately)
Caroline Pereira Dias's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Planning
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
- Category: Customer Analysis
- Category: Descriptive Analytics
- Category: Data Analysis
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Target Audience
