Digital Marketing Capstone
Completed by Solomiya Zinko
February 7, 2016
17 hours (approximately)
Solomiya Zinko's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Journey Mapping
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Search Engine Optimization
- Category: Keyword Research
- Category: Digital Marketing
- Category: Content Strategy
- Category: Marketing Analytics
