Qualitative Research
Completed by Jillian Bemis
June 28, 2018
14 hours (approximately)
Jillian Bemis's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Research Methodologies
- Category: Interviewing Skills
- Category: Survey Creation
- Category: Surveys
- Category: Research
- Category: Active Listening
- Category: Research Reports
- Category: Focus Group
- Category: Discussion Facilitation
- Category: Market Research
- Category: Sample Size Determination
- Category: Recruitment Strategies
