Global Impact: Cultural Psychology
Completed by SARAH LOUISE CARLSON
June 12, 2019
11 hours (approximately)
SARAH LOUISE CARLSON's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Branding
- Category: Cultural Diversity
- Category: Global Marketing
- Category: Marketing Strategies
- Category: Marketing Psychology
- Category: Culture
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Intercultural Competence
- Category: Psychology
- Category: Brand Strategy
- Category: Marketing
