Measure and Optimize Social Media Marketing Campaigns
Completed by William Finley
January 28, 2026
12 hours (approximately)
William Finley's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: A/B Testing
- Category: Marketing Communications
- Category: Business Metrics
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Performance Reporting
- Category: Return On Investment
