Digital Marketing: Customer Engagement Strategy
Completed by Andrés Briceño
September 18, 2015
12 hours (approximately)
Andrés Briceño's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Consumer Behaviour
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Loyalty Programs
- Category: Data Analysis
