Foundations of Digital Marketing and E-commerce
Completed by da Cunha Lopes de Sousa Renan
October 19, 2024
12 hours (approximately)
da Cunha Lopes de Sousa Renan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
