Positioning: What you need for a successful Marketing Strategy
Completed by Luis Añez
April 19, 2019
11 hours (approximately)
Luis Añez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing Strategies
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Research
- Category: Competitive Analysis
- Category: Target Market
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
- Category: Market Trend
- Category: Product Marketing
- Category: Market Intelligence
