Customer Value in Pricing Strategy
Completed by Avery Tong
May 24, 2020
14 hours (approximately)
Avery Tong's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Consumer Behaviour
- Category: Market Research
- Category: Customer Analysis
- Category: Decision Making
- Category: Analysis
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Behavioral Economics
- Category: Customer Insights
