Introduction to Digital Advertising
Completed by Gautam Gauri
June 1, 2026
6 hours (approximately)
Gautam Gauri's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Campaign Planning
- Category: Media Buying
- Category: Scatter Plots
- Category: Digital Advertising
- Category: Performance marketing
- Category: Advertising Campaigns
