Pricing Strategy
Completed by Jean Lucas Machado
January 17, 2026
12 hours (approximately)
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What you will learn
Know the pricing approach for a product or service and consider the pricing psychology effects on the perception of quality.
Learn how to make a price discrimination based on customer characteristics and using purchase quantity, bundling and product versioning.
Discover the willingness to pay or price response of customers using surveys, experiments and market data.
Calculate the price elasticity for a given product or service and find out which is its optimal price.
Skills you will gain
- Category: Profit and Loss (P&L) Management
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Market Research
- Category: Strategic Marketing
- Category: Revenue Management
- Category: Market Data
- Category: Product Strategy
- Category: Market Dynamics
- Category: Marketing Psychology
- Category: Cost Accounting
