Digital Marketing Capstone
Completed by Kesinee Yip
May 30, 2018
17 hours (approximately)
Kesinee Yip's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Journey Mapping
- Category: Online Advertising
- Category: Campaign Management
- Category: Email Marketing
- Category: Digital Advertising
- Category: Campaign Planning
- Category: Data Collection
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Marketing Strategies
