Digital Marketing: Customer Engagement Strategy
Completed by Tom Schoutteet
June 23, 2017
12 hours (approximately)
Tom Schoutteet's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Driving engagement
- Category: Data Visualization
- Category: Social Media Marketing
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Analytics
- Category: Content Marketing
- Category: Digital Advertising
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Data Analysis
