Measure and Optimize Social Media Marketing Campaigns
Completed by Michela Gusso
September 29, 2025
12 hours (approximately)
Michela Gusso's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Communications
- Category: Return On Investment
- Category: Advertising Campaigns
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Business Metrics
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Analytics
