Think Outside the Inbox: Email Marketing
Completed by William Ford-Smith
September 29, 2025
18 hours (approximately)
William Ford-Smith's account is verified. Coursera certifies their successful completion of Think Outside the Inbox: Email Marketing
What you will learn
Understand how email marketing fits into a digital marketing strategy
Write effective email copy, subject lines, and preview text
Test, execute, and optimize an email marketing campaign
Measure and analyze email campaign results
Skills you will gain
- Category: Content Performance Analysis
- Category: Campaign Planning
- Category: Campaign Management
- Category: Customer Retention
- Category: Information Privacy
- Category: Key Performance Indicators (KPIs)
- Category: Digital Analysis
- Category: Marketing Strategy and Techniques
- Category: Copywriting
- Category: Email Marketing
- Category: Marketing Automation
- Category: Personally Identifiable Information
