Principles of Public Relations
Completed by Heather Wong
May 29, 2025
6 hours (approximately)
Heather Wong's account is verified. Coursera certifies their successful completion of Principles of Public Relations
What you will learn
Define public relations and how it differs from related fields like advertising and marketing.
Apply the four-step public relations process to case examples explaining how each stage informs strategic decision-making in practice.
Differentiate between Corporate Social Responsibility (CSR) and Corporate Social Advocacy (CSA).
Compare professional pathways in public relations by distinguishing between agency and in-house roles.
Skills you will gain
- Category: Strategic Communication
- Category: Research
- Category: Branding
- Category: Stakeholder Engagement
- Category: Communication Planning
- Category: Marketing and Public Relations
- Category: Ethical Standards And Conduct
- Category: Corporate Sustainability
- Category: Corporate Communications
- Category: Public Relations
