Pricing Strategy in Practice
Completed by Stéphane Essade
July 23, 2017
13 hours (approximately)
Stéphane Essade's account is verified. Coursera certifies their successful completion of Pricing Strategy in Practice
What you will learn
How to use the three lenses to set an optimal strategic price to maximize revenue
How to approach a pricing case, glean information, and work through a complicated pricing decision
How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation
Skills you will gain
- Category: Revenue Management
- Category: Customer Insights
- Category: Presentations
- Category: Case Studies
- Category: Competitive Analysis
- Category: Business Economics
- Category: Market Analysis
- Category: B2B Sales
- Category: Market Dynamics
- Category: Market Research
- Category: Customer Analysis
- Category: Consumer Behaviour
