Data Analytics Methods for Marketing
Completed by Angel Hipolito Diaz Lopez
June 19, 2022
12 hours (approximately)
Angel Hipolito Diaz Lopez's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Customer Insights
