Customer Value in Pricing Strategy
Completed by Martin Reiche
August 20, 2017
14 hours (approximately)
Martin Reiche's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Global Marketing
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Decision Making
- Category: Analysis
- Category: Consumer Behaviour
- Category: Customer Insights
