Digital Marketing Capstone
Completed by Itziar Diaz Martinez
February 2, 2016
17 hours (approximately)
Itziar Diaz Martinez's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Content Strategy
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Online Advertising
- Category: Journey Mapping
- Category: Digital Advertising
- Category: Email Marketing
- Category: Campaign Planning
- Category: Campaign Management
- Category: Digital Media Strategy
