Digital Marketing: Platforms, Data, and Technologies
Completed by Anantharam Shanmugam
October 6, 2017
11 hours (approximately)
Anantharam Shanmugam's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: MarTech
- Category: Digital Marketing
- Category: Generative AI
- Category: Data Architecture
- Category: Blockchain
- Category: Data Integrity
- Category: Digital Analysis
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Image Analysis
- Category: Data Ethics
