Measure and Optimize Social Media Marketing Campaigns
Completed by Mehrdad Maktabi
June 30, 2025
12 hours (approximately)
Mehrdad Maktabi's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Presentations
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Marketing Communications
- Category: Return On Investment
- Category: Digital Advertising
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Analytics
- Category: Social Media Marketing
