Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by SUHAIB SHOWKAT SHAH
June 12, 2016
11 hours (approximately)
SUHAIB SHOWKAT SHAH's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Communication Planning
- Category: Marketing Management
- Category: Brand Loyalty
- Category: Marketing Budgets
- Category: Advertising Campaigns
- Category: Marketing and Public Relations
- Category: Communication
- Category: Campaign Planning
- Category: Branding
- Category: Marketing Strategy and Techniques
- Category: Campaign Management
- Category: Marketing
