Digital Marketing: Customer Engagement Strategy
Completed by DEO NITYACHAITANYA
August 20, 2022
12 hours (approximately)
DEO NITYACHAITANYA's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Driving engagement
- Category: Analytics
- Category: Customer Engagement
- Category: Marketing Strategy and Techniques
- Category: MarTech
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Marketing Communications
- Category: Digital Marketing
- Category: Data Analysis
- Category: Digital Brand Strategy
- Category: Content Marketing
