Integrated and Strategic Communication Campaigns
Completed by FAMOUS OKIKI SANYAOLU
September 29, 2025
6 hours (approximately)
FAMOUS OKIKI SANYAOLU 's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Strategic Communication
- Category: Brand Strategy
- Category: Public Relations
- Category: Paid media
- Category: Earned Media
- Category: Campaign Planning
- Category: Target Audience
- Category: Owned Media
- Category: Marketing Communications
- Category: Communication Strategies
- Category: Stakeholder Communications
- Category: Business Strategy
