Digital Marketing: Customer Engagement Strategy
Completed by Doris Fung
September 20, 2020
12 hours (approximately)
Doris Fung 's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Collection
- Category: Loyalty Programs
- Category: Digital Marketing
- Category: Data Visualization
- Category: MarTech
- Category: Marketing Strategy and Techniques
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Digital Brand Strategy
- Category: Marketing Strategies
