Positioning: What you need for a successful Marketing Strategy
Completed by Alicia Poïbe Eyongo
July 20, 2016
11 hours (approximately)
Alicia Poïbe Eyongo's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Market Research
- Category: Target Audience
- Category: Consumer Behaviour
- Category: Market Intelligence
- Category: Product Marketing
- Category: Marketing
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Target Market
- Category: Market Dynamics
