Measure and Optimize Social Media Marketing Campaigns
Completed by Hailey Lafleur
October 15, 2025
12 hours (approximately)
Hailey Lafleur's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Business Metrics
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Presentations
- Category: Marketing Communications
- Category: Campaign Management
- Category: Facebook
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
