Measure and Optimize Social Media Marketing Campaigns
Completed by Sadia Mehboob
January 22, 2026
12 hours (approximately)
Sadia Mehboob's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Business Metrics
- Category: Campaign Management
- Category: Facebook
- Category: Digital Marketing
- Category: Communication
