Customer Relationship Management
Completed by Kelly-Ann Nicole Ward
April 4, 2025
4 hours (approximately)
Kelly-Ann Nicole Ward's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
- Category: Business Development
- Category: Marketing Strategies
- Category: Customer Relationship Building
- Category: Data-Driven Marketing
- Category: Customer Success Management
- Category: Data-Driven Decision-Making
- Category: Marketing Automation
- Category: Sales Management
- Category: Relationship Management
- Category: Loyalty Programs
- Category: Performance Management
- Category: Customer Relationship Management (CRM) Software
