Assess for Success: Marketing Analytics and Measurement
Completed by Denise Rae Charlyn Valencia
April 3, 2025
18 hours (approximately)
Denise Rae Charlyn Valencia's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Paid media
- Category: Campaign Management
- Category: Marketing Analytics
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Planning
- Category: Data Presentation
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Google Analytics
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
