Measure and Optimize Social Media Marketing Campaigns
Completed by Naila Naz
May 17, 2026
12 hours (approximately)
Naila Naz's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: A/B Testing
- Category: Presentations
- Category: Return On Investment
- Category: Marketing Communications
- Category: Social Media Campaigns
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Business Metrics
