Measure and Optimize Social Media Marketing Campaigns
Completed by Charlotte Owen
January 11, 2026
12 hours (approximately)
Charlotte Owen's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Marketing Effectiveness
- Category: Key Performance Indicators (KPIs)
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Return On Investment
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
