Applying Data Analytics in Marketing
Completed by Anil Menon
October 29, 2019
16 hours (approximately)
Anil Menon's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Predictive Modeling
- Category: Customer Insights
- Category: Marketing Analytics
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Customer Analysis
- Category: Data Ethics
- Category: Digital Marketing
- Category: Machine Learning
- Category: Advanced Analytics
- Category: Social Network Analysis
