Digital Marketing: Customer Engagement Strategy
Completed by Polina Shevchenko
January 10, 2016
12 hours (approximately)
Polina Shevchenko's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer experience strategy (CX)
- Category: Data Visualization
- Category: Customer experience improvement
- Category: AI Personalization
- Category: Personalized Service
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Consumer Behaviour
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Marketing
- Category: Brand Loyalty
