Digital Marketing: Customer Engagement Strategy
Completed by David Vandermeersch
November 19, 2016
12 hours (approximately)
David Vandermeersch's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Analytics
- Category: Content Marketing
- Category: Generative AI
- Category: Customer Engagement
- Category: Loyalty Programs
